SAFC accelerates AI adoption to strengthen customer-centric collections with AI Rudder

As the financial services industry continues to evolve, financing companies are under increasing pressure to improve collections performance while delivering a more customer-centric experience. Rising customer expectations, growing account volumes, and the need for greater operational efficiency are driving organizations to adopt AI-powered solutions that enable more effective and scalable collections.

South Asialink Finance Corp. (SAFC), one of the Philippines’ leading financing companies, is strengthening its collections operations by adopting AI Rudder’s conversational AI technology. As its customer base continues to grow, SAFC is investing in intelligent automation to enhance collection efficiency, improve customer outreach, and enable its collections teams to focus on higher-value interactions.

To support these efforts, SAFC has partnered with AI Rudder, a Singapore-headquartered enterprise conversational AI company, to deploy its AI Voice Agent solution. Designed specifically for high-volume customer engagement, AI Voice Agent conducts natural, two-way voice conversations with customers, enabling timely payment reminders, account follow-ups, and collections outreach at scale. Powered by advanced conversational AI, the solution delivers real-time, human-like interactions while ensuring consistent communication across every customer touchpoint.

By integrating AI Voice Agent into its collections workflow, SAFC is enhancing the efficiency of routine collections activities while allowing its collections specialists to focus on more complex cases that require empathy, negotiation, and human judgment. The solution also helps improve operational productivity, increase customer reach, and provide a more consistent and convenient experience throughout the collections journey.

The collaboration reflects SAFC’s ongoing commitment to modernizing its collections strategy through innovation. By leveraging conversational AI, the company is building a more agile and scalable collections operation that supports sustainable business growth while maintaining a customer-first approach.

“Our customers expect timely, convenient, and respectful communication throughout their financial journey. As our business continues to expand, we are committed to adopting technologies that help us strengthen our collections operations while delivering a better customer experience. This partnership with AI Rudder reflects our commitment to investing in the right tools that allow us to better serve our customers and operate more efficiently,” said Maricel D. Dejongoy, SAFC President and Chief Executive Officer.

“We’re excited to partner with SAFC as they transform their collections operations with conversational AI. Collections today are no longer just about improving operational efficiency, they’re also about creating better customer experiences through timely, personalized, and empathetic engagement. Our AI Voice Agent helps financial institutions scale their outreach while empowering human agents to focus on conversations where they can create the greatest value,” said Bianca Cheng, Chief Marketing and Revenue Officer of AI Rudder.

The collaboration between SAFC and AI Rudder reflects the growing adoption of conversational AI across the financial services industry. By combining SAFC’s expertise in consumer financing with AI Rudder’s advanced AI Voice Agent technology, both organizations are working to build smarter, more efficient, and customer-centric collections that support stronger business outcomes and long-term customer relationships.

About SAFC

SAFC (South Asialink Finance Corporation) is one of the leading non-bank financial institutions in the Philippines. For over two decades, it has empowered Filipinos by providing accessible and reliable financing solutions. With a nationwide network of around 100 branches and growing, SAFC plays a vital role in driving growth across communities, making financing more accessible to Filipinos who need it most. It serves as a trusted partner to micro, small, and medium enterprises (MSMEs), supporting business expansion and helping create meaningful economic opportunities. For more information, visit www.safc.com.ph.

About AI Rudder

AI Rudder is a conversational AI company that helps businesses automate customer interactions through AI-powered voice and digital communication solutions. By leveraging AI technology to enhance customer experience, AI Rudder has helped more than 100 companies improve the scale, speed, and quality of their customer interactions. Headquartered in Singapore, AI Rudder also has offices and operations in China, Indonesia, Malaysia, the Philippines, Mexico, and Brazil. For more information, visit www.airudder.com.

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