$12 Million Joint Venture Sales Agreement Signed in the Philippines with Korean Partners
Dante Ulanday - News Moderator 
Manila, Philippines — [October 1, 2025] In a landmark development for international trade and cross-border cooperation, a $12 million sales and joint venture agreement has been officially signed in the Philippines between leading Korean business partners and their Philippine counterparts.
The two companies that signed the agreement are EUNDAN (www.eundan.com), a leading health product company in Korea with over 80 years of history, based on outstanding technology since its foundation in 1946. And RPConnect (www.rpconnect.com) , B2B / investments / “Solutions, strategy, and Technology services with over 29 years of experience.
The agreement marks a significant step in strengthening bilateral business relations between South Korea and the Philippines, particularly in the areas of product
distribution, marketing, and long-term strategic cooperation.
Jung Hwan Soon signing the contract with RPConnect
Lee Meunkyu signing the contract with RPConnect
Lee Meunkyu, Enola Gay Sotelo Bareng watching Susan Oca signing the contract with RPConnect
Under the terms of the deal, EUNDAN partners will collaborate with RPConnect Partners in distributors and wholesalers to introduce and expand products in the Philippine market. The agreement outlines sales targets and shared responsibilities for advertising, promotions, logistics, and nationwide distribution.
Industry experts describe the deal as “a milestone for Korea–Philippines trade,” emphasizing that it demonstrates confidence in the Philippine consumer market and its rapid growth potential.
“This $12 million partnership showcases the power of international cooperation,” Noubikko said, CEO of RPConnect and spokesperson for the joint venture. “By combining EUNDAN innovation with Philippine market expertise, we are building a long-term bridge for trade, investment, and shared growth.”
According to the joint venture is expected to generate significant employment opportunities in both countries, strengthen supply chain integration, and pave the way for future regional expansions into ASEAN markets.
As the Philippines continues to position itself as a rising hub for trade and investment in Southeast Asia, this agreement stands as a clear signal of deepening economic ties between the two nations.
