ATARASHII GAKKO!, FRUITS ZIPPER and CUTIE STREET Celebrate Major Wins and Nominations at Music Awards Japan 2025

ATARASHII GAKKO!  FRUITS ZIPPER Photo credit: ©CEIPA/MUSIC AWARDS JAPAN 2025 Tokyo, Japan – ATARASHII GAKKO!, FRUITS ZIPPER, and CUTIE STREET, three standout acts under Japanese creative agency ASOBISYSTEM, made a powerful statement at Music Awards Japan 2025, winning major honours and earning multiple nominations across key categories. Together, the boundary-breaking artists highlight a bold new era for Japanese Pop – defined by individuality, innovation and global resonance. Creative powerhouse ASOBISYSTEM, the talent agency and production company behind these artists also received the Innovator of the Year award, in recognition of its trailblazing approach to Japanese pop culture and its efforts in championing non-conventional artists on a global stage. ASOBISYSTEM founder and CEO, Mr. Yusuke Nakagawa, reflected on the company’s recognition: “At ASOBISYSTEM, we’ve always believed in the power of creativity to shift culture. ATARASHII GAKKO!, FRUITS ZIPPER and CUTIE STREET embody that mission perfectly, being fearless and original. We’re deeply grateful to the Music Awards Japan for recognising not just our artists, but the creative community that supports them.” Upon receiving the Best Japanese Dance-Pop Artist Award, ATARASHII GAKKO! member SUZUKA shared: “I want to thank everyone for this award. Honestly, we can’t get enough of expressing difficult emotions and [...]