GIVĒON Unleashes New Single and Music Video ‘Rather Be’

Multi-platinum seven-time GRAMMY® nominee GIVĒON continues his sophomore chapter with the release of his new single and video, “Rather Be.” The new single and its Loris Russier-directed music video are available now. “Rather Be” is GIVĒON at his most comfortable: vulnerable, confident and unafraid to let his vocal range do some heavy lifting. The ballad is produced by Sevn Thomas, Maneesh, Matthew Burnett, jeff gitty and jahaan sweet and incorporates the bells and whistles fans have come to love from the Long Beach native, from the horns peppered throughout its instrumental to the intimacy and dashing fashion of its music video. Following the release of the cathartic lead single from his new campaign, “Twenties,” GIVĒON is generating impressive momentum, and pouring his heart into each lyric along the way. The Russier-directed cut is an elegant montage of GIVĒON and his sleek troupe adorning airy spaces with a live rendition of the new song, as GIVĒON, the protagonist, tries to get comfortable with his love interest. Russier deftly plays with planes of space and symmetry to create a unique backdrop for the singer and his suit-clad crew. “This song is a reflection on acceptance. The idea of seeing someone’s flaws and choosing [...]