Lamang Ka, Lamang Lahat: How Ligo Creates Value from Fisherfolk to Filipino Homes

A 2017 data from Oceana Philippines showed that 9 out of 10 Filipinos consume sardines regularly, making it one of the Philippines’ most vital food staples. In addition, sardines are accessible, affordable, shelf-stable, and most of all, essential for food security. Empowering local fisherfolk in Bulan, Sorsogon—at the heart of CPFI’s sustainable sardine sourcing through the Sustenido Bulan initiative. However, overfishing, climate impacts, and post-harvest inefficiencies have led to a significant drop in catch volumes in major fishing areas (Maritime Fairtrade, 2022). As part of efforts to address these challenges, Century Pacific Food Inc. (CPFI)—producer of household sardine brands like Ligo, 555, Lucky 7, and Fresca—launched the “Sustenido Bulan” initiative in Bulan, Sorsogon. The program promotes sustainable sourcing, empowers local fisherfolk, and establishes long-term supply resiliency while easing pressure on traditional fishing grounds. The initiative reflects CPFI’s commitment to creating meaningful community impact beyond its products. This spirit lives in the Ligo brand, known for practical nutrition and everyday value. Today, “nakakalamang” means more than just being ahead—it’s about empowering communities, improving marine resource management, and building a supply chain that benefits all. The ripple effect of responsible sourcing: 500 families now benefit from CPFI’s partnership with accredited suppliers in [...]