Forest Lake Launches New Pagpag Video: A Blend of Humor, Filipino Culture, and a Reminder to Plan for the Future
Following three humorous and fun videos that featured unique Filipino cultural beliefs, trusted name in memorial care Forest Lake Memorial Parks has released the fourth installment of its groundbreaking series in time for Halloween, Pagpag. In a light-hearted and quirky way, Pagpag is a Halloween video explores the Filipino tradition of “pagpag,” in which mourners avoid going home straight from a funeral wake to “deter” the spirit of the departed from following them home. Through this long-standing custom, Forest Lake also delivers a deeper and more significant message: while we may try to delay or avoid death, the “end of life” is very much a part of our life cycle—and one that we must ultimately embrace. In Pagpag, Forest Lake also reminds families of the importance of planning ahead—taking proactive steps for the future as preparedness is key to ensuring security for the ones we love. “Old customs like ‘pagpag’ reflect Filipinos’ desire to shield themselves and their families from the unknown. Forest Lake, however, believes that true peace of mind comes not from avoiding the topic of death, but from accepting it as an inevitable part of life and preparing for it in meaningful ways,”said Alfred Xerez-Burgos III, CEO & President of Forest Lake Development Inc. The Pagpag Halloween video is the fourth video of Forest Lake’s campaign series titled ‘Di Mo Inexpect No’, which aims to present Filipino life-and-death-related customs and superstitions in unique and unexpected ways. Previous videos in the series are Paliwanag, which reflects on the unpredictability [...]
Philippine Times 
Following three humorous and fun videos that featured unique Filipino cultural beliefs, trusted name in memorial care Forest Lake Memorial Parks has released the fourth installment of its groundbreaking series in time for Halloween, Pagpag. In a light-hearted and quirky way, Pagpag is a Halloween video explores the Filipino tradition of “pagpag,” in which mourners avoid going home straight from a funeral wake to “deter” the spirit of the departed from following them home. Through this long-standing custom, Forest Lake also delivers a deeper and more significant message: while we may try to delay or avoid death, the “end of life” is very much a part of our life cycle—and one that we must ultimately embrace. In Pagpag, Forest Lake also reminds families of the importance of planning ahead—taking proactive steps for the future as preparedness is key to ensuring security for the ones we love. “Old customs like ‘pagpag’ reflect Filipinos’ desire to shield themselves and their families from the unknown. Forest Lake, however, believes that true peace of mind comes not from avoiding the topic of death, but from accepting it as an inevitable part of life and preparing for it in meaningful ways,”said Alfred Xerez-Burgos III, CEO & President of Forest Lake Development Inc. The Pagpag Halloween video is the fourth video of Forest Lake’s campaign series titled ‘Di Mo Inexpect No’, which aims to present Filipino life-and-death-related customs and superstitions in unique and unexpected ways. Previous videos in the series are Paliwanag, which reflects on the unpredictability [...]
