PLDT Enterprise, the corporate arm of PLDT, continues to lead the way in B2B marketing, securing top honors at the prestigious Marketing Excellence Awards. PLDT Enterprise proudly took home the Gold for Excellence in B2B Marketing and the Bronze for Excellence in Communications and Public Relations, affirming its innovative approach and commitment to delivering impactful marketing initiatives. The awards recognize customer stories conveyed in PLDT Enterprise’s “Visionaries” campaign, which played a pivotal role in showcasing their journey in digital transformation and resilience. The “Visionaries” campaign gathered an ensemble of business leaders who dared and made a change by facing tough challenges head-on, focusing on the solution while prioritizing people and products over profits. Through this campaign, PLDT Enterprise highlighted how its digital solutions have empowered businesses across various industries to effectively navigate the ever-evolving digital landscape while putting the customers on center stage to display how they excel in their respective fields. Shining Light on Customer Journey The “Visionaries” campaign was conceived as a showcase for businesses to narrate their journeys of transformation and growth. Through this campaign, PLDT Enterprise provided a platform where customers could highlight their use of digital tools to overcome industry challenges and achieve their goals. The [...]
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