Phum Viphurit Introduces the Paul Vibhavadi Alter&Ego on New Single ‘The Other Side’
The official MV will be released here soon MANILA, Philippines, September 24, 2024 — Acclaimed artist Phum Viphurit returns with a funky, cosmic pop track that marks his riveting transition in sound and character. His new single “The Other Side” finds the Bangkok-born singer-songwriter exploring creative inspiration in different disciplines that encompass and connect storytelling, dance music, and humor. Phum himself will also debut a music video on the official Phum Viphurit YouTube channel. The Loverboy act recently teased the arrival of “The Other Side” on his Instagram page, leaving his feed completely blank. He also dropped a couple of cryptic videos that show him transitioning into a different creature—a metaphor for a shift in musical direction and songwriting style for his new era.Enter Paul Vibhavadi, the loveable anthropomorphic sloth you might recognize from the cover artwork of Phum’s second album. The Greng Jai Piece that has also become his logo and the main character of “The Other Side”. “He’s basically a hybrid of Sloth and human who tries his best to fit into city life and the pacing of it. But he’s a sloth, he’s not meant to be in the city,” says Phum, who’s so in tune with [...]
Philippine Times 
The official MV will be released here soon MANILA, Philippines, September 24, 2024 — Acclaimed artist Phum Viphurit returns with a funky, cosmic pop track that marks his riveting transition in sound and character. His new single “The Other Side” finds the Bangkok-born singer-songwriter exploring creative inspiration in different disciplines that encompass and connect storytelling, dance music, and humor. Phum himself will also debut a music video on the official Phum Viphurit YouTube channel. The Loverboy act recently teased the arrival of “The Other Side” on his Instagram page, leaving his feed completely blank. He also dropped a couple of cryptic videos that show him transitioning into a different creature—a metaphor for a shift in musical direction and songwriting style for his new era.Enter Paul Vibhavadi, the loveable anthropomorphic sloth you might recognize from the cover artwork of Phum’s second album. The Greng Jai Piece that has also become his logo and the main character of “The Other Side”. “He’s basically a hybrid of Sloth and human who tries his best to fit into city life and the pacing of it. But he’s a sloth, he’s not meant to be in the city,” says Phum, who’s so in tune with [...]
