PLDT, Smart and TNT Power Up Visayas Festival Season with Enhanced Connectivity and Support

PLDT Inc. (PLDT), Smart Communications, Inc. (Smart), and value brand TNT fully supported the vibrant festival season in the Visayas region. They ensured that both locals and tourists could enjoy and share memorable experiences of the Sinulog, Dinagyang, and Ati-atihan celebrations through enhanced network capabilities and on-ground activities.“The Visayas festival season showcases the vibrant spirit of Filipinos. These festivals are integral to our culture, bringing communities together to celebrate our rich heritage. We at PLDT and Smart are proud to have been part of these celebrations through our network services and on-ground support across the Sinulog, Dinagyang and Ati-atihan Festivals,” said Debbie M. Hu, FVP and Wireless Network Head at Smart.For Sinulog 2025 in Cebu, PLDT and Smart implemented comprehensive optimization measures to ensure high-speed connectivity across all parade routes and major venues. The Group also set-up selling booths in key areas, offering festival-goers easy access to load, devices, and exclusive merchandising items. They also partnered with local restaurants to provide special promotions for subscribers.For Dinagyang 2025 in Iloilo, PLDT and Smart’s presence along the parade route through specially designed booths catered to attendees’ load and connectivity needs. The group also provided fixed connectivity support for the live streaming of [...]